Market Representation
- Trade relations
- Media relations
- Market intelligence
- Industry networking
Korea Market Representation & Destination Marketing
Curiolab is the in-market team that tourism boards, destinations and travel brands rely on in Korea — combining official market representation, consumer marketing and trade development under one local partner in Seoul.
Who We Are
Founded in 2019 and based in Gwanghwamun, Seoul, Curiolab acts as an on-the-ground extension of tourism boards, destinations and travel brands — representing their interests, building trade and media relationships, and guiding their long-term growth in the Korean market.
What We Do
Three connected capabilities that take a destination from market entry to lasting presence in Korea.
Why Korea
One of Asia's most digitally connected outbound travel markets.
Strong demand for long-haul and cultural destinations.
High-spending international travelers.
Contact
Whether you're entering the Korean market or strengthening an existing presence, we'd welcome the conversation.
Photos via Wikimedia Commons. Hero: Gwanghwamun at Night by Smin630 (CC BY-SA 4.0) · Madrid: Plaza Mayor (CC BY-SA 3.0 DE) · France: Château d'Amboise (CC BY-SA 3.0) · Saudi: Hegra, Al-Ula by Ali Lajami (CC0).
